W&G 

The Global Source for Quality Research in Media, Entertainment & Telecommunications

Wilkofsky Gruen Associates Inc.



 

The following is a directory of available data series on the entertainment, media, and telecommunications industries. The data are available for historical periods as well as forecast horizons. The data also reflect domestic and overseas markets in every case. We also have general economic and demographic information, and data on business-to-business and business-to-consumer markets for other industries.

MEDIA AND ENTERTAINMENT RESEARCH

Media Household Penetration and Adoption Rates
Television
Theatrical Film Industry
Home Video
Recorded Music 
Internet
Magazines
Newspapers
Books
Radio
Outdoor Media
Theme Parks and Amusement Parks
Data on Video Games
Trade Shows and Exhibitions
Training
Business Information Services
Sports
Touring Events
Marketing
Special Events Market
Promotion
Business Directories
Time Spent Using Media
Per Capita Consumer Spending on Media
Advertising Categories and Brands
Other Key Industries
Hispanic Entertainment and Media 
International Media Markets

TELECOMMUNICATIONS RESEARCH

Telephone Service Market
DSL Deployment
Competitive Local Exchange Carriers
Equipment Spending by Carriers
Toll-Free Market
Per-Per-Call Market
Payphones
Calling Cards
PBXs
KTS/Hybrid Systems
Centrex 
Voice Processing Equipment and Services 
Services in Support of Voice Communications Equipment
Consumer Telecommunications Equipment
Data Communications Equipment and Services
Services in Support of Data Communications Equipment
Wireless Communications
Computer-Telephone Integration
Trade in Telecommunications
International Telecommunications Markets
Economic Data

 

Data following is linked to above table


Media Household Penetration and Adoption Rates

Radio
Television
Cable
Home Video
Internet
Computer
CDs
Music Video
DVD



 

Television

Broadcast Television
Broadcast Network Advertising
National Spot Advertising
Local Television Station Advertising
Total Television Station Advertising
Barter Syndication
Television Advertising Categories
Upfront Ad Sales
Number of Commercial Television Stations
  Affiliates
  Independents
  VHF
  UHF
TV Households
Single Set Households
Households with Two Sets
Households with Three or More Sets
Hours of Television Viewing Per Household
Number of HDTV Households
Penetration of HDTV Households
Broadcast Network Ratings
Independent TV Station Ratings
Cpms
   Broadcast Networks
      Prime Time
      Daytime
      Early Evening
      Late Night
   Television Stations
      Prime Time
      Daytime
      Early News
      Early Evening
      Late News
      Late Night
Individual Broadcast Networks
Revenues
Programming Costs
Other Costs
Operating Cash Flow
Source of Programs
Ratings: Primetime
  Households
  Adults 18-49
  Adults 25-54
  Adults 18-34
  All Viewers
Ratings: Daytime
  Households
  Women 18-49
  Women 18-34
  Women 25-54
  Women 35-54
Ratings: Late Night
  Households
  Adults 18-49
  Adults 18-34
Ratings: Sports
  By Event
Ratings: News
  Adults 25-54
  All Viewers
Ratings: Children's
  Households
  Children 2-11
  Children 2-5
  All Viewers
Revenues by Daypart
  Prime Time
  Daytime
  Late Night
  Sports
  News
  Children's
Commercial Inventory
  Prime Time
  News
  Sports
  Late Night
  Daytime
Commercial Inventory Reserved for Affiliates
Ratings for Owned and Operated Stations
Ratings for Non-Owned Affiliates
Revenues of Owned and Operated Stations
Operating Cash Flow of Owned and Operated Stations
Program Production
Ad Revenue Per Rating Point
  Prime Time
  Total Day
Hours of Entertainment Programming
Number of New Hours of Programming by Network
Network Owned New Hours of Programming
Network Compensation
Upfront Ad Sales
Cable
Homes Passed by Cable
Percent of Households Reached by Cable
Cable Households
Cable Household Penetration of Homes Passed
Cable Household Penetration of All TV Households
Multichannel Penetration
Average Number of Channels Received
Average Number of Channels Viewed
Percent of Channels Viewed
Basic Cable Ratings
Pay Cable Ratings
Overall Cable Ratings
Cable Network Advertising
Regional Sports Advertising
Local Cable Advertising
Upfront Ad Sales
  Prime Time
  Daytime
Basic Cable License Fees
Pay Cable License Fees
Total Cable License Fees
Basic Subscriptions
  Number of Subscribers
  Average Spending Per Subscriber
  Total Subscription Spending
Premium Subscriptions
  Number of Subscriptions
  Average Spending Per Subscription
  Total Subscription Spending
Analog Cable
  Basic Cable Subscribers
  Average Monthly Spending Per Household
  Aggregate Spending for Basic Cable
  Number of Pay Cable Subscribers
  Average Monthly Pay Cable Fee
  Aggregate Premium Subscription Spending
  Total Cable Subscription Spending
Pay Per View in Analog Cable Households
  Number of Movie Households
  Average Annual Spending Per Household on Movies
  Aggregate Annual Spending on Movies
  Number of Event Households
  Average Annual Spending Per Household on Events
  Aggregate Annual Spending on Events
  Total Pay Per View Spending
Digital Cable
Number of Digital Cable Subscribers
Digital Penetration of Cable Households
Basic Cable